Decoding the AI crystal ball: where will it take us in HEOR, RWE and market access? Perspectives from ISPOR 2024

19 Jun 2024

Written by Patti Peeples, PhD (The Peeples Collaborative)

Artificial intelligence and machine learning Editorials Events coverage Guest columns Health economics Health technology assessment ISPOR Market access Real-world evidence

The integration of generative and predictive artificial intelligence (AI) in health economics and outcomes research (HEOR) and market access is beginning to change norms in evidence generation and healthcare decision-making. While AI is not yet transformative, the possibility of scaling data curation, speeding up time to insight, and creating specialized content was evident at ISPOR 2024, the leading professional society for HEOR, which took place in Atlanta, GA, USA in May 2024. Generative AI (GenAI) models like ChatGPT, GPT-4, Claude, and Gemini are gaining global attention, prompting businesses and regulatory agencies to identify high-priority use cases while also grappling with...